It’s Not What You Know; It’s Who You Know

“It’s not what you know it’s who you know.”

We’ve all heard this saying, and I’ve heard it as much as anyone growing up. At times I took it to heart, which was a mistake. And it goes back to my words of advice on life about being careful about who you take advice from.

When I think back, most people who told me this saying all got their jobs from family members, friends, and friends of their parents. But the jobs they got were short-lived, required no specific knowledge that made them an asset for the company and were token jobs of no real consequence. Jobs such as sales, politics, and I can think of one person who parlayed an acquaintance into a lifelong career via a political connection.

But I’m at a point in my life when I have enough road behind me to see patterns clearly and realize some hard and fast truths. Which is why I’m sharing this wisdom in the first place. I don’t want my daughter to have to learn all the lessons I did by trial and error.

It in fact IS what you know, and partly who you know from knowing what you know.

To get anywhere professionally you need to know more about something than others. Even if you decide to make living with your muscles instead of your brain, you still need to know how to perform your work better than others. Otherwise, people are going to skip over you and go to the next person who is the expert.

The more you know about something the more likely people are going to seek your input and insight. And through those contacts and connections, you tend to meet the right people in a network where opportunities present themselves more frequently. Makes sense, no?

For example, I have people reach out to me often to speak about what I think the future holds for WordPress and blogging software and technological areas that I spend a lot of time immersed in. As a result, I meet and know people that otherwise would be difficult to grab some time with. And they know people that are accessible to me if I ever need the opportunity.

I’d also like to emphasize that people like to help others when they know what they want and what they want to do. Think of it as being available to pitch to They aren’t there to figure out your life for you. Impress people with what you know and they’ll introduce you to the right people to make your dreams come true. If you know nothing but know people of influence, it doesn’t matter. You’re just wasting their time.