I don’t post much personal stuff on this blog, ironically, because there are better places to record those types of things, and I know no one cares about it anyway. “Ask not what you can do for the internet, but what the internet can do for you” is most people’s attitude, so I’d rather provide informational posts of value rather than useless personal blather. I’ve managed a personal blog since 2010, so I’ve learned what sells and what doesn’t. Which is a good lead-in to this post.
Today was one of those days that I’ll remember for a long time, for two reasons.
When I first moved to Louisville back in 2011/2012 – I can’t even remember off the top of my head anymore because I don’t generally spend a lot of time looking in the rear-view mirror, I set out to find who the movers and shakers are in the tech and business scene here. Louisville isn’t a massive city, so it wasn’t too hard to pinpoint a few dozen names who were making things happen here. Who’s been having successful exits, who’s in the 40 under 40, etc… And one of those people kept popping up, all the time on my radar. Over the years, I’ve had the opportunity to meet and even work with quite a few of those impressive people, but never that one guy who really impressed me among the top few. But I’ve followed his work this whole time, in a professional-stalker manner (I’m intentionally not mentioning his name because that doesn’t seem polite or appropriate).
And today I had the pleasure of meeting and talking to him for an hour or so about working with him, just sort of randomly. I’m in the job market now, looking for digital marketing work, and it just so happens he’s in the market for a digital marketer. He’s the Managing Director and was a co-founder of the business, which has been on the Inc. 5000 six times and has won many awards and is simply a great tech firm with some of the biggest brains in Louisville, with operations overseas that employ around 1,200. But that I was in that room telling him how I could help him was a strange experience, after following his body of impressive work for so long. Which brings me to the second reason.
I realized I know a lot more about digital marketing and marketing in general than I thought I did after that meeting. Sort of like reverse-imposter syndrome. While I thought the meeting might be a humbling experience(the man has been described to me as a “genius” by others), it proved the opposite and was more encouraging than intimidating. I’m sure that has a lot to do with his obvious humility and character. But it shouldn’t be such a surprise, since I have an MBA in marketing strategy, have taught marketing management, and for years now have lived and breathed the exact work they’re having pain points and problems with, if not decades when talking about writing compelling copy and following bleeding-edge tech. And it’s not exactly a crackerjack operation. So the same strange meeting also yielded the realization I’ve been selling myself pretty short. Which is a nice sensation-don’t get me wrong.
My little business operates at a $95/hour rate, which I haven’t had a problem getting, once qualified clients are located. That’s the hardest part, which is the same issue many businesses have, including the one I was exploring today. But it may be time to reevaluate some avenues I’ve been feeling out because I think my capabilities and skills are above where I’ve been punching. Which is a great epiphany to have, but makes your mind spin with new opportunities. It’s exciting to think about what the future may hold. We’ll see what doors today open.