MST3K Part 3 – The Apology

Mystery Science Theater 3000 is back on Kickstarter. And THIS TIME IT’s DIFFERENT. Sort of. Crowdsourcing what’s becoming more Joel Hodgeson and less the MST3K brand is what this seems to me. Let me offer some history before I dive into my thoughts about this “new” plan of Joel’s. Joel Hodgeson and Jim Mallon were……

Why Does Hollywood Have to Ruin Everything?

Hollywood. An area of Los Angeles where magic is made and dreams are realized. Also, a place where the lowest forms of life live and an infinite line of dreams are routinely and grossly shattered. It’s where the best and brightest go to show the world what they’ve got and everybody else below them means……

Want Your Startup to Fail? Then Don’t Do These Things.

Successful Startup Tips Everyone’s heard the line that half of all new businesses fail within the first 5 years, or whatever the made-up statistic is. To truly know what’s going on with startup businesses, it would be wise to narrow the discussion down to a segment, industry, geographical area, or combination thereof. So it doesn’t……

Marketing Guitars

Guitar Marketing Two things I know about really well at this point in my life are marketing and guitars. And one of the hardest jobs there is must be marketing guitars. At least, marketing them successfully, which means increasing ROI, sustaining (if not growing)margins, decreasing costs, maintaining if not improving the target market segments’ perceptions……

The 2 Worlds of Marketing

Most people don’t give marketing much thought. Which is how marketers like it. But with so many people online these days, it’s impossible to avoid online marketers trying every trick in the book to lure you into buying their products and services. That’s why a lot of people confuse marketing with sales. Sales are part……

So How’s The Marketing Going?

Marketing Accountability So time to check in with results since my last post. I’m doing pretty well, actually. I’m growing my Twitter base in a hockey stick fashion and getting a lot more eyeballs on my LinkedIn profile, Facebook pages and groups and my numbers on my marketing blog and here are starting an upward trend.……

Cranking Marketing up to 11

MarketingDesk.io

MarketingDesk.io If you’re in the marketing business, you surely are familiar with what the marketing landscape looks like online: it’s packed with tools, tips, articles, software, and “pros” offering advice and products to help you learn more about, boost and help you and companies with all types of marketing. Sounds great, right? Problem is, there are……