If you’re in the marketing business, you surely are familiar with what the marketing landscape looks like online: it’s packed with tools, tips, articles, software, and “pros” offering advice and products to help you learn more about, boost and help you and companies with all types of marketing. Sounds great, right?
Problem is, there are a lot of different types of marketing. Inbound, content, SEO, SEM, digital, automation, branding, product, email, affiliate, and over a hundred more at least. And then subcategories of those. It gets to be messy fast, and marketers being marketers, many of them are in it to make a buck or two. Or a lot more. And the range of knowledge and experience and authenticity of those marketers that want to help you is all over the place. People with no marketing experience at all, who’ve gotten their “skills” from reading other people’s articles, to marketing professors who are into academic marketing, to legitimate digital marketers, to hobbyists, to…. You get the point. A lot of what you see online is about affiliate marketing, which personally I’d put near the bottom of the list of legitimacy, to more academic and B2B marketing/digital that incorporates a bundle of skills which includes SEO, content, SEM, display, and a pretty big marketing mix. That may or may not include developing one or more sales funnels that rely on inbound marketing using platforms like HubSpot and Salesforce. I’d place that somewhere near the top, alongside “academic” marketing, although academia is woefully outdated and out of touch with the realities of practical marketing in the modern world. It’s where much research and marketing studies are generated, alongside consulting firms that release complex case studies like McKinsey.
What you tend to learn in school is purely theoretical, with possibly a few case studies and maybe some real-world experience comprised of teamwork, working on an actual marketing problem that a business is willing to let students work on for free/experience. That’s typically found in graduate-level work at the better schools, and even then, it doesn’t teach you much of anything about real digital marketing whatsoever and what the skills and tools are you need to know to get a job doing it. You have to teach yourself or learn on the job, which is more and more unlikely that you’ll find an employer willing to pay to train you in 2017 when there are a lot of people that already are trained. My tenured professor wife knows nothing about business itself and wouldn’t know what she was even looking at if you showed her a Google Analytics or Infusionsoft dashboard, or anything about SEO at all, for example. It’s the same with law school; it doesn’t teach you lawyering or how to practice law, just the dry research and academic aspects. It’s also why we’re seeing people like Steve Wozniak and organizations/companies like Google funding and setting up schools and other training programs that simply leapfrog underperforming, overpriced colleges that aren’t preparing students for actual work whatsoever.
There’s also a wide range of quality when it comes to marketing programs in Universities as well. Top-tier schools, of course, will offer that in spades, but 80% of marketing degrees come from schools most people have never heard of, in accelerated 1-year programs that aren’t really worth much all. And even if they do offer a respectable opportunity to learn marketing, that’s not to say the students will take advantage of it. I cite my own experience of teaching marketing management at a local University to 35 students as an adjunct professor. The top students were motivated and walked out with some good tools and knowledge. The bottom never bothered to even learn the definition of marketing, even though I told them repeatedly if they only learned one thing in that class, the definition of marketing should be it. And the last question on my final exam was: “What is the definition of marketing?” Guess what? People still got it totally wrong.
So the point is, it’s like wading through an ocean of misinformation and an overabundance of barely-relevant information and tools and advice, much of which contradicts or is poorly-communicated to the point of being utterly confusing. I know this because I’ve spent the past 6+ years online plowing through it all on almost a daily basis. I also have an MBA with a concentration in marketing strategy. I’ve also taught marketing management at the University level, as I mentioned And if that wasn’t enough immersion, I’ve been married to a marketing professor who I traveled alongside with through her Ph.D. program and all which that life entailed. Marketing has been the world I’ve inhabited for nearly a decade. And I’m presently on the hunt for a digital marketing job now myself and am preparing myself for such a role so when I get one, which hopefully is soon, I can hit the ground running in every way.
What I’ve decided to do is create a website that will be the headquarters for a digital marketing hub, with a Facebook page and a Facebook group to supplement it, and grow a community around it for relevant discussion and ideas. It’ll take time to grow organically which I realize — I don’t plan on advertising to grow it or worry about monetizing it or anything, and I’ve built some decent sized communities online before for various concerns like web development and design, so I know what it takes and what to expect. And that’s fine; what that strategy eventually yields is high-quality and manageable, which are among the most important criteria.
Plus I think it’ll not only be fun but will serve as a great resource for my new digital marketing job. If I get the one that I really want and think I have a great shot at, it’ll be perfect. And it’ll be something rewarding I can share and work on as a highly productive side project as well.
So if you’re into digital marketing or any type of “legitimate” marketing, come take a look, join and participate! And let me know what you think; criticism and ideas are the driving force behind its growth and quality standards. There will be tools, tips, strategy, discussion and marketing resources galore.
I don’t post much personal stuff on this blog, ironically, because there are better places to record those types of things, and I know no one cares about it anyway. “Ask not what you can do for the internet, but what the internet can do for you” is most people’s attitude, so I’d rather provide informational posts of value rather than useless personal blather. I’ve managed a personal blog since 2010, so I’ve learned what sells and what doesn’t. Which is a good lead-in to this post.
Today was one of those days that I’ll remember for a long time, for two reasons.
When I first moved to Louisville back in 2011/2012 – I can’t even remember off the top of my head anymore because I don’t generally spend a lot of time looking in the rear-view mirror, I set out to find who the movers and shakers are in the tech and business scene here. Louisville isn’t a massive city, so it wasn’t too hard to pinpoint a few dozen names who were making things happen here. Who’s been having successful exits, who’s in the 40 under 40, etc… And one of those people kept popping up, all the time on my radar. Over the years, I’ve had the opportunity to meet and even work with quite a few of those impressive people, but never that one guy who really impressed me among the top few. But I’ve followed his work this whole time, in a professional-stalker manner (I’m intentionally not mentioning his name because that doesn’t seem polite or appropriate).
And today I had the pleasure of meeting and talking to him for an hour or so about working with him, just sort of randomly. I’m in the job market now, looking for digital marketing work, and it just so happens he’s in the market for a digital marketer. He’s the Managing Director and was a co-founder of the business, which has been on the Inc. 5000 six times and has won many awards and is simply a great tech firm with some of the biggest brains in Louisville, with operations overseas that employ around 1,200. But that I was in that room telling him how I could help him was a strange experience, after following his body of impressive work for so long. Which brings me to the second reason.
I realized I know a lot more about digital marketing and marketing in general than I thought I did after that meeting. Sort of like reverse-imposter syndrome. While I thought the meeting might be a humbling experience(the man has been described to me as a “genius” by others), it proved the opposite and was more encouraging than intimidating. I’m sure that has a lot to do with his obvious humility and character. But it shouldn’t be such a surprise, since I have an MBA in marketing strategy, have taught marketing management, and for years now have lived and breathed the exact work they’re having pain points and problems with, if not decades when talking about writing compelling copy and following bleeding-edge tech. And it’s not exactly a crackerjack operation. So the same strange meeting also yielded the realization I’ve been selling myself pretty short. Which is a nice sensation-don’t get me wrong.
My little business operates at a $95/hour rate, which I haven’t had a problem getting, once qualified clients are located. That’s the hardest part, which is the same issue many businesses have, including the one I was exploring today. But it may be time to reevaluate some avenues I’ve been feeling out because I think my capabilities and skills are above where I’ve been punching. Which is a great epiphany to have, but makes your mind spin with new opportunities. It’s exciting to think about what the future may hold. We’ll see what doors today open.
SO. Here’s what happened. This is my email to the Managing Director of the firm.
For professional reasons I just wanted to document what transpired regarding my consulting engagement offer with GlowTouch Technologies, so hopefully, the situation doesn’t reoccur, to record it for my reference, and make sure the event doesn’t just vanish into the ether.
On October 17 you verbally extended an offer for a three-month engagement after interviewing and gathering information with you and Paul Kuamoo to identify areas for optimization via data collection, analysis, and marketing strategy implementation and techniques for your customer support division, including writing SEO optimized blog posts. I was to increase conversion rates for your sales department by identifying and executing marketing methods and was allowed three months before reviewing the measurable results and effects of my efforts. For my work, we agreed compensation would be $5000 per month, and I was to begin on October 23 at 1:00 pm to provide time for you to prepare your marketing team for my complementary insertion and due to the fact I had prior commitments before that date and time. After the three month engagement, we would review the outcome and situation to see if my continued efforts would be of utility in a full-time capacity or not.
On October 20, after I appropriated some necessary software and developed preliminary strategies to hit the ground running with as little friction as possible on October 23, and declined two other procured but scarce consulting offers to focus intently on the quarterly GlowTouch Technology engagement, we discussed the agreement once again. You informed me you had alerted GlowTouch Technology’s marketing team that I would be helping them in a consulting capacity, and their reaction to your presentation was revolt. Your solution was to immediately remove me from the verbally agreed upon engagement and put your staff on a type of notice, with the mention that my services may or may not be needed at some undefined point in the future.
I’m still currently available and willing to assist GlowTouch Technologies with marketing issues. However, my experience causes me to suspect the misalignment within your marketing department may be a result of using an agile methodology which tends to separate duties over time within operational sectors, resulting in inefficiencies. There may also be managerial issues at play, but I have no way of pinpointing them without assigning myself to research and inspecting where the business problems may lie.
In any case, I wish you the best of luck in your efforts and pursuits and hope you find the solutions and results you’re seeking. It was a pleasure to finally meet you, and I truly hope our paths cross again.
Siri has been a tool that has been out for a long time, relatively, and in the beginning was little more than a buggy gimmick. Which is why I never really bothered to use it and subsequently trained myself to ignore it. But during that time, Apple has improved it immensely, and there are a ton of very good practical use-cases that are worth training oneself to use, whether for productivity, ease of life, organization or even to save a life. I’ve been using apps to perform several of these tricks, but Siri can easily replace them with a better system, and she works with other apps, appliances, and your iPhone or Mac to become a powerful assistant, which most people have on them at all times.
So, in no particular order, here are
11 great and practical uses for Siri:
1. Do basic math. Tips at restaurants, splitting tabs, double-checking receipts, and other quick mathematical questions can be asked, and immediately answered.
2. Estimate your time of arrival. If you use Apple Maps, which I sometimes do but must admit I’m loyal to Google Maps, you can simply ask Siri “What is my ETA?” and she will tell you your approximate time. Pretty handy.
3. Tell Siri to call you a nickname. This one is more for fun, but if you ask Siri a question, she’ll answer with your nickname. In my case that would be The Big Daddy. But be careful because this new name will show up in your contact card, so if you share your contact card with a job prospect, for example, they may start calling you by your cute nickname. Just a warning.
4. Open your apps. If your apps are a mess or you’re lazy, you can just say to Siri “Siri, launch ___” and it will open automatically. Pretty handy, especially if you’re like me and have hundreds and hundreds of apps, even if you only use a fraction of them at any time. It stinks when you’re trying to find an app quickly and fumbling around with screens.
5. Location-based reminders. This is a good one for when you’re on the move and can’t write down a note or reminder, like when you’re driving. For example, if you’re cruising along and suddenly remember that you left a load of wet clothes in the washer, you can tell Siri “Siri, remind me when I get home to change the laundry.” And via GPS and detecting your home network, she will pop up a message reminding you to do so. Or, if you need to get gas the next time you leave home or wherever, just say “Siri, when I leave here, remind me to get gas.” Just be sure to clear these reminders, or she will nag you about it every time.
6. Set and delete Alarms. Many people use Siri to set an alarm, but you can also use her to delete all your alarms, which are automatically saved when you create one. They aren’t all active, of course. But in addition to telling Siri “Siri, set an alarm for 30 minutes from now,” you can also tell Siri “Siri, delete all my alarms,” which will erase the endless list of alarms you’ve accumulated for all those naps.
7. Call Emergency Services. This is good for the infirmed, elderly, or klutzes who might find themselves trapped under something heavy. But here’s an important part you have to remember. This works with iPhone 6 and above which can activate Siri by simply saying “Hey Siri.” Tha’s one part. But if your phone is across the room and you’ve been immobilized, learn to say “Hey Siri, call 911 ON SPEAKER.” You have to say “On Speaker” or else you won’t be able to use it. Very important!
8. Email, text, and voicemail. I have shied away from using voice-to-text because it hasn’t been successful for my accent in the past. But after living away from the South for a while and Apple improving voice recognition, this isn’t an issue any longer, so it’s something I intend to use more often. Typing long messages on a tiny keyboard is, frankly, a frustrating pain. And texting and driving is a death wish. For texts, you can simply say “send a text message to Hank and tell him I want to eat lunch with him later.” and Siri will do it. Of course, you can also use Siri to place calls, place calls using the speakerphone, make emails and all that.
9. Weather Updates. The weather here in Louisville isn’t as unpredictable as it is in other places I’ve lived in coastal areas, but this can still be helpful when needed. All you say is “Siri, what’s the weather going to be like this weekend?” or whenever you’re interested in, and she’ll tell you.
10. Create and manage lists. I love lists, and use them a ton for my poor memory/crazy life. Organization is important to efficiency, which is important to saving time, and time=life. And often money as well. I use Notebook a ton, which is a great integrated app, which now works with Siri. Just say “Siri, add ___ to Notebook.” You have to be sure to say “To Notebook.”But for Apple’s Reminders app you’ll need to go into the Reminders App that Apple provides, and create a list, such a “To Do” or “Groceries.” Then you simply say “Siri, add “potatoes to my Groceries list” or “Siri, add pay my cable bill to my To-Do list.” And boom- she does it. There are a lot of creative ways to use this feature, in conjunction with lists eve. If you enter the address of your hardware store, you can use geofencing to tell Siri, ” Siri, when I go to the hardware store, remind me to buy a hammer,” and she’ll add it to your list. And you can keep adding items, and when you arrive at the hardware store next time, you’ll get a ping with your list of reminders.
11. Home Automation. You can buy smart lightbulbs now that connect to your iPhone. Philips Hue and LIFX are the big dogs in this space, but the LIFX bulbs have been deemed brighter and have more features than the Philips Hue. And you don’t need a hub to use them like the Philips Hue; you only use your HomeKit app. And like everything on this list, you can control them using nothing more than Siri.Here are some other appliances you can use with Siri around the house:Thermostats: Nest: http://amzn.to/2ps9WTu ; Ecobee2: http://amzn.to/2q2YiAA ; Honeywell (least expensive) http://amzn.to/2qnBChrWall outlets: KooGeek (works with Homekit as well) http://amzn.to/2ps2Xdp. WeMo also will do this but you need to be using Amazon’s Alexa/Echo for that. These allow you to plug in any kind of appliance and then be able to control it remotely. Make sure to set the device into the “on” position so that it can be controlled via the smart plug.
BONUS TIP! A TON of people uses PayPal these days to transfer money. And you can use Siri to make it even easier. Simply say “Siri, send $20 to mom using PayPal,” and confirm your payment with Touch ID or log in to the app with username and password and voila! Mom is $20 richer.Plus much more can now be controlled by using nothing more than your voice with Siri. It’s very cool, easy and affordable if not free. Why wouldn’t you?
You may have a lot of unnecessary emails in your Gmail inbox, or have an old Gmail account that’s been idle for some time accruing emails that are now just old junk like I just had. I hate setting up new email accounts if I don’t need them because I already have more to my name than necessary. And I also hate to have a bunch of old junk taking up memory and creating visual clutter.
Repurposing the Gmail accounts seems like a better idea since generally, you already have them customized and set up to your liking and can remember the address and login better since you’ve already used them at some point, plus the available names you’d probably want to even use with a new Gmail address are long-taken. And even if you do set up a new Gmail account, Google hounds you to create a new Google+ persona, and on and on. Not worth it, usually.
Problem is, when you go to your inbox and check the box to highlight all the emails in your inbox for deletion, it only checks 50 of them at a time–the ones that are on the screen before you. That can be adjusted to a degree by going into settings and expanding that number, but if you have thousands and thousands like you probably do, that’s inefficient plus an unnecessary waste of time and energy.
So, what’s the solution? It’s surprisingly simple.
In the mail search bar above everything, type “before:_____” with the space representing the date you want to delete all your email prior to, in this format: YYYY/MM/DD. Most likely that would be today’s date. Then hit the Search icon/magnifying glass, or hit Enter.
This will bring up all emails before that date. Click the box above all the selection boxes to select all:
An almost unnoticeable message will appear above your inbox asking if you want to select all messages that meet that criteria. Yes, you do:
Then simply click the delete/trash can icon:
Depending on how many emails you’re deleting, this may take a while. There will be a small “loading” message at the top indicating that it’s at work:
You may need to refresh your page or inbox, but all your emails will now be deleted from your Gmail inbox. Clean and ready to use anew: