Writing Content for the Web

Writing content for the web needs to be as short and sweet and packed full of information as possible. You have to understand that your “readers” are more likely to be scanners. The Pareto principle is at play here of course: 80% of your readers are looking for information, and gleaning it from 20% of……

Cranking Marketing up to 11

MarketingDesk.io

MarketingDesk.io If you’re in the marketing business, you surely are familiar with what the marketing landscape looks like online: it’s packed with tools, tips, articles, software, and “pros” offering advice and products to help you learn more about, boost and help you and companies with all types of marketing. Sounds great, right? Problem is, there are……