10 Steps to Rebrand your Business (for less than $70 Million dollars)
Tag: marketing
My Woodworking Hobby – Introducing RipCut.pro
I’ve been doing marketing for a looong time, and during that time, I’ve adopted lots of interesting (to me) activities. One that has been constant in my life in some form has been music. But another has been woodworking. This is something no one knows about me, really because I don’t talk about it. It’s……
Words Are Important in Business
Having a standardized vocabulary is important in business. That may sound obvious, but it’s an issue that when scaling a business, becomes imperative. Everyone around the conference table agrees and vigorously nods their heads when someone says that “communication is key.” But that’s usually where that sentiment ends. It becomes a matter of deliberately monitoring……
Why I Haven’t Been Getting Job Offers
Epiphany! I finally figured out why I haven’t been getting hired, and why no one was telling me. After months of applying to hundreds of jobs, going through countless interviews, Zoom meetings, and being introduced to everyone from the Founder and CEO to the janitor and night watchman at most places, which is a process……
MST3K Part 3 – The Apology
Mystery Science Theater 3000 is back on Kickstarter. And THIS TIME IT’s DIFFERENT. Sort of. Crowdsourcing what’s becoming more Joel Hodgeson and less the MST3K brand is what this seems to me. Let me offer some history before I dive into my thoughts about this “new” plan of Joel’s. Joel Hodgeson and Jim Mallon were……
What IS Marketing?
WHAT IS MARKETING? What is Marketing? Many people think they know the answer, but I see evidence that a lot of people don’t. I see it in the classroom even after I tell students, at the very least, they need to learn what marketing is and isn’t, and they still get it wrong on the……
MST3K and Netflix Part Ways
Netflix says no thanks to MST3k. I explain why.
Why Does Hollywood Have to Ruin Everything?
Hollywood. An area of Los Angeles where magic is made and dreams are realized. Also, a place where the lowest forms of life live and an infinite line of dreams are routinely and grossly shattered. It’s where the best and brightest go to show the world what they’ve got and everybody else below them means……
Want Your Startup to Fail? Then Don’t Do These Things.
Successful Startup Tips Everyone’s heard the line that half of all new businesses fail within the first 5 years, or whatever the made-up statistic is. To truly know what’s going on with startup businesses, it would be wise to narrow the discussion down to a segment, industry, geographical area, or combination thereof. So it doesn’t……
Marketing Guitars
Guitar Marketing Two things I know about really well at this point in my life are marketing and guitars. And one of the hardest jobs there is must be marketing guitars. At least, marketing them successfully, which means increasing ROI, sustaining (if not growing)margins, decreasing costs, maintaining if not improving the target market segments’ perceptions……