Marketing Guitars

Guitar Marketing Two things I know about really well at this point in my life are marketing and guitars. And one of the hardest jobs there is must be marketing guitars. At least, marketing them successfully, which means increasing ROI, sustaining (if not growing)margins, decreasing costs, maintaining if not improving the target market segments’ perceptions……

Red Molly

My Red Telecaster

Said Red Molly to James: “That’s a fine motorbike.” https://youtu.be/K7uyG6RrBDE Richard Carpenter is an excellent songwriter, and like most songwriters, goes through life not getting the recognition for his work. But the royalty payments help ease that suffering of the ego. One of the main reasons the Grateful Dead have been so successful was their……

Stella Blue

My offset Limited Edition Fender Telecaster

One of my favorite guitars I have is a limited edition 2016 Fender American Standard offset Telecaster in Lake Placid Blue with a maple neck. All of my instruments I have are favorites or else I wouldn’t have them. I don’t have the budget to own anything like that aren’t favorites. But I have reasons……