Guitar Marketing Two things I know about really well at this point in my life are marketing and guitars. And one of the hardest jobs there is must be marketing guitars. At least, marketing them successfully, which means increasing ROI, sustaining (if not growing)margins, decreasing costs, maintaining if not improving the target market segments’ perceptions……
Tag: Gibson
Jessica
Jessica is a favorite. She is a 2014 120th Anniversary Gibson Les Paul Standard Plus model. Gibson has offered a variety of finishes over the years but this my favorite. Some are subtle, some aren’t. Some pronounce the tiger flame and some gloss over it. Some Les Pauls are solid colors, and the most expensive,……