Having a standardized vocabulary is important in business. That may sound obvious, but it’s an issue that when scaling a business, becomes imperative. Everyone around the conference table agrees and vigorously nods their heads when someone says that “communication is key.” But that’s usually where that sentiment ends. It becomes a matter of deliberately monitoring……
Category: Marketing
Marketing has become a part of my life. It’s a part of business, which I’m interested in, and involves consumer behavior and human psychology, which both interest me as well. It involves data, science, and a world of fascinating endeavors which is why I like it. It’s mysterious, but vital to keeping a business afloat, and is tied to sales. It incorporates design. It solves problems for people and makes their lives easier and better. A lot of people do it poorly. But done right, it keeps humankind moving along, happy and healthy, and on an upward trajectory.
12 IT Company Marketing Strategies for B2B
Looking to grow your Saas or IT business? Here’s what you do:
How to Get More Google traffic to your website
Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website.2. Go to the “Performance” tab.3. Toggle on the “Average Position” selector.4. Click on the arrow next to “Position” to sort the queries by rank.5. Look for keywords that are applicable to your……
Do Personas Work Better than Composites?
This email from Venmo provoked an internal argument that I thought I’d try to get down in writing to come back to about the tactic of “Persona” Marketing. There was a photo at the top of the email in my inbox which was this: There are only 3 images in the whole email. This and……
Wanted: Marketing Manager
Are you looking for a terrific job in marketing? Me too! And have I found the job for you! Awesome opportunity for the right person! Our fast-growing firm seeks an experienced marketing manager to begin immediately. Our culture is among the best in the industry! Responsibilities: Google Ads, Social media: Facebook ads and posts, Instagram……
SaaS Marketing Best Practices
If there’s one thing I’m asked more and more, it’s about SaaS marketing. SaaS stands for Software as a Service, and it’s viewed by developers and businesspeople in that industry as a different animal altogether when it comes to marketing. Every business within every industry has unique characteristics. Otherwise, if there’s no point of differentiation,……