Words Are Important in Business

Having a standardized vocabulary is important in business. That may sound obvious, but it’s an issue that when scaling a business, becomes imperative. Everyone around the conference table agrees and vigorously nods their heads when someone says that “communication is key.” But that’s usually where that sentiment ends. It becomes a matter of deliberately monitoring……

How to Get More Google traffic to your website

Here’s a quick, easy, and repeatable process to get more Google traffic to your website: 1. Open Google Search Console for your website.2. Go to the “Performance” tab.3. Toggle on the “Average Position” selector.4. Click on the arrow next to “Position” to sort the queries by rank.5. Look for keywords that are applicable to your……

Wanted: Marketing Manager

Are you looking for a terrific job in marketing? Me too! And have I found the job for you! Awesome opportunity for the right person! Our fast-growing firm seeks an experienced marketing manager to begin immediately. Our culture is among the best in the industry! Responsibilities: Google Ads, Social media: Facebook ads and posts, Instagram……

SaaS Marketing Best Practices

If there’s one thing I’m asked more and more, it’s about SaaS marketing. SaaS stands for Software as a Service, and it’s viewed by developers and businesspeople in that industry as a different animal altogether when it comes to marketing. Every business within every industry has unique characteristics. Otherwise, if there’s no point of differentiation,……