Writing content for the web needs to be as short and sweet and packed full of information as possible. You have to understand that your “readers” are more likely to be scanners. The Pareto principle is at play here of course: 80% of your readers are looking for information, and gleaning it from 20% of……
Look Out 2018, Here I Come
2017 has been the worst year of my life without question, and there have been some depressingly strong competitors for that title. And I hope I’m never able to revise that. Despite my bellyaching, I have a lot to be grateful for and am grateful for all that I have. “Have” not just meaning material……
WordPress is a Cult
Yes, WordPress is a Cult I recently got into a discussion on Twitter with Joost DeValk, the creator of one the most downloaded WordPress plugins ever, WordPress SEO by Yoast. It’s an awesome plugin and he’s been very successful in marketing it over the years. Like many people that are household names in WordPress, and not……
My Musical Journey Through the 1980s
The 1980’s were interesting from a musical standpoint. The 80’s just left the glittery, blurry-eyed and afroed polyester cocaine-addled disco era behind, along with an impressive flareup of actual punk, as opposed to the punk poseurs of today that would no sooner hit someone over the head with a beer bottle than stick a needle……
So How’s The Marketing Going?
Marketing Accountability So time to check in with results since my last post. I’m doing pretty well, actually. I’m growing my Twitter base in a hockey stick fashion and getting a lot more eyeballs on my LinkedIn profile, Facebook pages and groups and my numbers on my marketing blog and here are starting an upward trend.……
Cranking Marketing up to 11
MarketingDesk.io If you’re in the marketing business, you surely are familiar with what the marketing landscape looks like online: it’s packed with tools, tips, articles, software, and “pros” offering advice and products to help you learn more about, boost and help you and companies with all types of marketing. Sounds great, right? Problem is, there are……
One of Those Rare Days
I don’t post much personal stuff on this blog, ironically, because there are better places to record those types of things, and I know no one cares about it anyway. “Ask not what you can do for the internet, but what the internet can do for you” is most people’s attitude, so I’d rather provide……
11 Great Uses for Siri + Bonus Tip
11 Practical Uses for Siri Siri has been a tool that has been out for a long time, relatively, and in the beginning was little more than a buggy gimmick. Which is why I never really bothered to use it and subsequently trained myself to ignore it. But during that time, Apple has improved it immensely,……
How to Easily & Safely Delete All Emails From Your Gmail Inbox
How to Delete All Emails From Your Gmail Inbox You may have a lot of unnecessary emails in your Gmail inbox, or have an old Gmail account that’s been idle for some time accruing emails that are now just old junk like I just had. I hate setting up new email accounts if I don’t……
Image Optimization Tips for the Web
Image Optimization Tips for the Web Before Getting Started, Some Things to Know: Why is image optimization SO important? It’s very common for images to be the biggest weight for websites when they’re loading. They slow down page speed dramatically if not prepared for the browser correctly. Fortunately, it isn’t hard to optimize your……