Marketing Guitars

Guitar Marketing Two things I know about really well at this point in my life are marketing and guitars. And one of the hardest jobs there is must be marketing guitars. At least, marketing them successfully, which means increasing ROI, sustaining (if not growing)margins, decreasing costs, maintaining if not improving the target market segments’ perceptions……

The Queen is Dead Boys

This clip from 1962’s The L-Shaped Room is a right bit of fun: https://youtu.be/E_Ggz-iAxsA I don’t bless them Farewell to this land’s cheerless marshes Hemmed in like a boar between arches Her very Lowness with a head in a sling I’m truly sorry – but it sounds like a wonderful thing I said Charles, don’t……

Hope

All great guitarists, and many not-so-great, name their guitars. B.B. King famously played his “Lucille” and Jerry Garcia had names for his custom masterpieces like “Wolf,” and “Tiger” since that’s what was inlaid in their headstocks. His guitars became incredible musical machines and works of art in his later years. Stevie Ray Vaughn even named……

Rose

My Taylor 414 acoustic

Rose is a Taylor acoustic, #59, born on Jan. 7, 2003 and is a model 414. She has golden Gotoh tuners, I believe model #SXB510. My aging eyes aren’t good enough to make out the numbers anymore, but these replaced the originals. This guitar was originally in West Virginia, then sold to a strange person……

Jessica

Jessica is a favorite. She is a 2014 120th Anniversary Gibson Les Paul Standard Plus model. Gibson has offered a variety of finishes over the years but this my favorite. Some are subtle, some aren’t. Some pronounce the tiger flame and some gloss over it. Some Les Pauls are solid colors, and the most expensive,……

Red Molly

My Red Telecaster

Said Red Molly to James: “That’s a fine motorbike.” https://youtu.be/K7uyG6RrBDE Richard Carpenter is an excellent songwriter, and like most songwriters, goes through life not getting the recognition for his work. But the royalty payments help ease that suffering of the ego. One of the main reasons the Grateful Dead have been so successful was their……

Stella Blue

My offset Limited Edition Fender Telecaster

One of my favorite guitars I have is a limited edition 2016 Fender American Standard offset Telecaster in Lake Placid Blue with a maple neck. All of my instruments I have are favorites or else I wouldn’t have them. I don’t have the budget to own anything like that aren’t favorites. But I have reasons……